{"id":2663,"date":"2026-03-09T09:19:52","date_gmt":"2026-03-09T09:19:52","guid":{"rendered":"https:\/\/haplea.ro\/?page_id=2663"},"modified":"2026-08-24T22:46:50","modified_gmt":"2026-08-24T19:46:50","slug":"despre-noi","status":"publish","type":"page","link":"https:\/\/haplea.ro\/en\/despre-noi\/","title":{"rendered":"About us"},"content":{"rendered":"
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Preserving Romanian taste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Haplea is a brand built around Romanian food, cooked daily as you know it from home. The menu brings familiar dishes cooked with fresh ingredients for people who want a good meal every day.<\/span><\/p>

The whole concept is built to make things simple: you choose easily, get your food fast and enjoy a meal that fits naturally into your cravings and your schedule.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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  • \n\t\t\t\t\t\t\t\t\t\t2020<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    The right ingredients<\/b><\/h3>

    In 2020, we opened the first Haplea location in Bra\u0219ov, at Magnolia, as delivery was becoming the norm.\n\nWe started as a small family business, serving dozens of people every day.\n\nThe menu adapts to real demand: simple Romanian dishes, made well, for any time of day.<\/span><\/p>

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    • \n\t\t\t\t\t\t\t\t\t\t2021\u20132024<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      The formula that works<\/b><\/h3>

      Demand is constantly growing, and so are we. We're building the central kitchen, establishing recipes and ways of working and expanding the team. We're gradually opening new locations in Brasov, and the daily flow is organized so that every dish arrives in the same form in every restaurant.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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      • \n\t\t\t\t\t\t\t\t\t\t2025\u20132026<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Served daily<\/b><\/h3>
        Today there are 50 people in the team, 12 of whom are directly involved in coordinating the business. We have 5 active locations and cook daily for thousands of people. We work in an organized way, at the same pace every day, and we are focused on the next step: expanding to Bucharest, built on the same model that already works.<\/span><\/div>

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        Preserving Romanian taste<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Romanian taste is in the simple things done well and in the way a meal brings people together. At Haplea, we carry it on day after day, with carefully cooked dishes, well-chosen ingredients and a way of working that keeps the same benchmarks.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        \n\t\t\t\tORIGIN\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Each dish starts with carefully chosen ingredients and tastes rooted in Romanian cuisine.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        \n\t\t\t\tRHYTHM\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        We work in the same way, day in, day out, so that everything we put on the plate is just right, every time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        \n\t\t\t\tTOGETHER\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        We build around a united team and guests who give meaning to each day around the same table.<\/span><\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        Sustainability<\/h3>

        We work with local producers and choose fresh ingredients from controlled sources. We respect the environment and the community through quality and responsible choices.<\/span><\/p>

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        Haplea Hour<\/b><\/h3>

        Always between 20:00 and 20:45, available dishes are offered at half price. It's our way of reducing food waste and starting the day with fresh food.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        Central kitchen<\/b><\/h3>

        All dishes are prepared in one kitchen, then distributed to locations. This way of working keeps the taste the same and delivers the same experience wherever you choose to eat.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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        Verified standards<\/b><\/h3>

        Every step in the kitchen is verified by internal audits, built according to criteria followed by the authorities. It is a system that supports a correct and well-organized way of working.<\/span><\/p>

        \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        Protej\u0103m gustul rom\u00e2nesc! Haplea este un brand construit \u00een jurul m\u00e2nc\u0103rii rom\u00e2ne\u0219ti, g\u0103tit\u0103 zilnic a\u0219a cum o \u0219tii de acas\u0103. Meniul aduce preparate cunoscute, g\u0103tite cu ingrediente proaspete, pentru oameni care \u00ee\u0219i doresc o mas\u0103 bun\u0103 \u00een fiecare zi. \u00centregul concept este construit pentru a face lucrurile simple: alegi u\u0219or, prime\u0219ti repede \u0219i te bucuri […]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2663","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nDespre noi \u2013 Povestea Haplea | Protej\u0103m gustul rom\u00e2nesc<\/title>\n<meta name=\"description\" content=\"De la o singur\u0103 loca\u021bie \u00een 2020 la 5 restaurante \u00een Bra\u0219ov: povestea de familie Haplea, buc\u0103t\u0103ria central\u0103 \u0219i m\u00e2ncarea rom\u00e2neasc\u0103 g\u0103tit\u0103 zilnic cu grij\u0103.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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